About SwimHappy Pool Service & Repair
The story of our building the expert Phoenix pool cleaning and repair service you can trust.
I (Kellen Esquibel) purchased my first pool service route in 2016 with no formal training and very little knowledge of the pool industry. I had one experienced person I could occasionally call for advice, but most of what I learned came from researching, working in the field, and figuring out problems as they appeared.

Pools have far more nuance than most people realize. Water chemistry, filtration, circulation, plumbing, electrical systems, automation, and equipment must all work together. No manual can prepare someone for every situation. Real expertise comes from years of field experience, encountering new problems regularly, and building a repertoire of hundreds of situations you know how to diagnose and solve.
For my first six years, I worked in the field full time, accumulating well over 10,000 hours of hands-on experience. Those years required persistence, long days, extensive self-education, and a commitment to finding solutions for customers even when the answer was not immediately clear. That experience became the foundation for how SwimHappy operates today.
The struggles of building a business largely on my own were overwhelming at times, but I remained focused on improving our service, expanding my knowledge, and taking care of every customer. Over time, that dedication led to steady growth.
Today, SwimHappy services more than 700 pools each week. Our team includes 13 service technicians, three repair and equipment-upgrade technicians, and three office team members. We serve homeowners, commercial properties, property managers, and vacation rentals throughout our service area.
Our expertise is complete pool care. Weekly service and equipment upgrades are at the center of what we do, but we also provide repairs, automation, lighting, filtration improvements, salt systems, pebble surface installations, tile work, and decking resurfacing. Our goal is to be the easiest company to rely on for everything related to your pool.
We have built our team by selecting hardworking, motivated people and developing them the SwimHappy way. Our technicians are trained using knowledge gained directly from years of real-world experience, not simply generic manuals. We emphasize reliability, professional communication, honest recommendations, accountability, excellent workmanship, and long-term customer care.
Customers who value comprehensive service, premium equipment, consistent communication, and a company that stands behind its work are the best fit for SwimHappy. Our mission is simple: take care of the customer, solve the problem correctly, and earn the trust required to become their long-term pool company.
What We Stand For
- Honesty: Straight answers, clear expectations, and no surprise add-ons.
- Transparency: Up-front scope, photos and notes from visits, and easy-to-understand billing.
- Trust: Professional techs, proven procedures, and work we stand behind.
Everything We Offer
From dependable weekly care to full restorations, SwimHappy handles the entire lifecycle of residential and light commercial pools across the Valley. Our service menu is built to match your pool’s demand and seasonality, with flexible frequency and clear, trackable chemistry.
- Weekly Pool Service: Options from essentials to premium hands-on care, with seasonal/bi-weekly and short- or mid-term plans available. Twice- or three-times-per-week frequencies offered for higher-demand pools.
- Chemistry Programs: Biannual chemical plans for predictable budgeting, or transparent chemicals-per-usage billing with documented dosing.
- Filter & Salt Cell Maintenance: Routine cartridge/DE/sand filter service and salt cell cleanings on a defined cadence to keep flow and sanitation optimal.
- One-Time Services: Full service visits, one-time cleanings, and professional inspections/diagnostics to solve issues and baseline your system.
- Green-to-Clean Recovery: Structured 1-visit, 3-visit, or unlimited programs (with filter cleans) to turn swamps into swim-ready water.
- Draining Services: Controlled water removal for deep cleaning, chemistry resets, or surface work.
- Deep Cleaning: Tile cleaning, pressure wash and acid wash packages (play and dive pools), and precise start-ups after service.
- Property Types: Primary residences, long-term rentals, vacation rentals/STRs, property management portfolios, and select commercial accounts.
Note: We focus on in-ground pools and spas; we generally do not service above-ground pools or standalone fountains.
Equipment We Provide & Install
Turnkey upgrades with trusted brands: variable-speed pumps, cartridge/DE/sand filters, saltwater systems, advanced oxidation/UV options, gas heaters and heat pumps, LED lighting, automation & smart controls, cleaners, valves/plumbing components, and more. We specify equipment to fit your pool’s hydraulics, energy goals, and budget for quiet, efficient performance.
Remodels & Surface Upgrades
- New Waterline Tile: Modern colors, glass, or classic ceramics to refresh the look and ease maintenance.
- Deck Resurfacing: Repair and resurface worn decks for safer, cooler, slip-resistant walking areas.
- Pool Resurfacing: Durable pebble finishes for beauty, longevity, and easier care.
Ask for a design consult to combine surface work with equipment upgrades for maximum value and minimal downtime.
Ready to get started? Tell us about your pool, and we’ll recommend a clear, honest plan that fits your needs—no pressure, no surprises.
